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Only 27% of female professionals have a financial plan
Uncertainty among Mass Affluent Spells Opportunity for Advisors For purposes of this survey, the Spectrem Group, a Chicago-based consulting company, defines mass affluent as U.S. households with between $100,000 and $1 million in assets Only 27% of female professionals?such as doctors, lawyers and accountants?have a financial plan either developed on their own or with help from an advisor. At the same time, only 44% of male business owners have a financial plan. The majority of people in these categories who do not have financial plans ?would seem to me to be the ?low hanging fruit? who can...
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Forget the elevator pitch
Now it's a "Twitpitch", your company's story in 140 characters, about 20 words, the maximum length of a message on Twitter. Businessweek gives us The Escalator Pitch. Their example is Google. When Sergey Brin and Larry Page first approached investors, they had no track record or experience running companies. But Brin and Page had passion for digital information and a concise vision: Google would provide "access to the world's information in one click" (eight words). The investor said when his team heard this, they understood the vision immediately and were eager to hear more."...
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Quickbase for Kayak
How Paul English, CEO of travel website Kayak.com uses a do-it-yourself database to keep millions of users happy, without employing a single customer-service rep. The company spends a total of $10,000 a year on QuickBase licenses and related hardware. English says he would have to spend $300,000 a year in salaries and benefits for an estimated 12 extra staffers he would need to run traditional customer-service software. He also saves on other software: Kayak uses QuickBase to manage projects, vendors, and some accounts. "Small businesses would be foolish to not at least test this kind of solution," says Yankee...
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PR Secrets for Startups
From Techcrunch comes guest author Brian Solis with his PR Secrets for Startups...
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Writers Outnumbering Readers
From Jeff Jarvis, In 2004 reports Pew, 53 million Americans used the Internet to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online. In 2006 57 million Americans read blogs says the Pew Report 50 million Americans buy daily newspapers....
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Google tests online system to store health records
Google tests online system to store health records Web search company Google Inc is testing in the United States an online storage bank where individuals can store and access their medical records, the company said on Thursday. Just last week, Google said it was teaming up with the Cleveland Clinic, a leading academic medical center, to test an exchange of medical data that Google says will put the patient in charge of his own records. The electronic system will allow patients to control their records and interact with multiple physicians, health care service providers and pharmacies. Google said other...
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Fear, hope and love
Seth Godin writes Fear, hope and love: the three marketing levers The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love......
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Fifty is the Turning Point
Jean Paul Treguer, CEO of Senioragency International with headquarters in Paris is the 1st and only international marketing and advertising network dedicated to 50+ and senior consumers. He has a blog in English from which the following there is a succession of important events that occur around the age of 50 and which plainly change people?s lives. At 49, on average, women become grandmothers for the first time. Three years later, in general, they?re in the throes of the menopause and are telling their husbands it?s high time to stop smoking and to watch their diet. At fifty, the...
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Google's Goal to Organize Our Lives
One of the ten most popular stories of the year the Financial Times, Google's goal: to organize your daily life Google?s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off. -- The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry,...
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Revenge of the Right Brain
Revenge of the Right Brain by Daniel Pink in the last 10 years, thanks in part to advances in functional magnetic resonance imaging, researchers have begun to identify more precisely how the two sides divide responsibilities. The left hemisphere handles sequence, literalness, and analysis. The right hemisphere, meanwhile, takes care of context, emotional expression, and synthesis. -- Until recently, the abilities that led to success in school, work, and business were characteristic of the left hemisphere. They were the sorts of linear, logical, analytical talents measured by SATs and deployed by CPAs. Today, those capabilities are still necessary....
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